I was recently thinking about how I decide whose tweets I put in the “must read” columns in my social browser (TweetDeck, HooteSuite, etc.) besides the obvious famous people and friends.

I think I pick people who have a good “density” of tweets.

By this, I mean people whose percentage of total tweets are of high quality.

For example, if Person A has 5 good tweets out of 100 in a week, I am less likely to have him / her in my “must read” column versus Person B, who has 5 good tweets out of 6 in a week, even though they both have the same number of “good” tweets.

During the week, Person A will drown out all the good tweets in the column with his/her 95 low quality tweets. It’s not worth keeping Person A in the “must read” column for the 5 good tweets.

It makes me think twice about every tweet I send…