December 2011
3 posts
I am mentioned in Forbes on the mainstreaming of...
ow.ly/7ZhAs
2 tags
I am quoted in @Forbes on "Dell Social Business...
http://ow.ly/7LJ0d
1 tag
My discussion in PR Week's "Master Class"-> Is...
http://ow.ly/7LImu
November 2011
1 post
1 tag
My interview with Forbes on how my org gamified...
http://ow.ly/7o087
October 2011
3 posts
1 tag
My interview with Enterprise Efficiency on Social...
http://ow.ly/70XvV
1 tag
Fast Company interview I did on the Dell World...
http://ow.ly/6V75x
1 tag
How we partner with media companies to create...
My quote in B2B magazine on our EnterpriseEfficiency.com community with TechWeb http://ow.ly/6QTna
September 2011
2 posts
2 tags
Information Week Interview I did on Gamification...
Great interview I had with Information Week on how Dell will leverage Gamification at Dell World! http://ow.ly/6B3OWWe are innovating on the traditional event experience!
PART II OF MY INTERVIEW WITH CLICKZ MAGAZINE ON...
http://ow.ly/6tkS5
August 2011
4 posts
2 tags
Part I of my interview with ClickZ magazine on B2B...
2 tags
The ROI of Social Media Solved
The two questions I get in every conference in which I speak are: 1) How do I convince my executives to invest in social? 2) What is the ROI of social? I have the answer. Instead of spending the next 10 hours building a presentation and financial business case for your executives with fancy terms and diagrams as suggested by Social Media gurus and agencies (see my take on them here),...
2 tags
The Content Pain Journey in Social
Comblu recently quoted me in their blog on the pains brands face with content in social media. “Just this week, I was chatting with Rishi Dave atDell about content strategy. He and his team are passionate about content and believe it is a powerful engagement strategy IF done right. Rishi contends most brands are not ready or equipped to truly be a publisher. They need to travel what he...
5 tags
Google needs to launch CRM in the Cloud to...
Google wants enterprise customers, but, more importantly, it wants search in the enterprise. It launched Google+ because social was becoming a major type of search and they could not let Facebook and Twitter have it. But, how can they drive search and social into the heart of the enterprise? They do it through owning the CRM platform. Salesforce.com brilliantly gets it with their acquisition...
July 2011
2 posts
3 tags
Article in B2B Magazine based on recent webinar I...
http://ow.ly/5Pl6x
2 tags
Verizon Misses Opportunity to Delight a Devoted...
Verizon missed a golden opportunity to delight a long-time customer (me, customer since 2004). Here is the deal. I went to China on a business trip and shut off my Verizon phone. However, it went on in my luggage by mistake and racked up ridiculous roaming charges completely unintentionally. I spoke to Verizon and they cut the charges in half, but it still was ridiculously expensive. I get it....
June 2011
7 posts
2 tags
Enterprise Software Pricing Does Not Work for...
Some social tool startups still try to sell these huge, enterprse software-like prices with big, upfront committments and large ongoing maintenance fees. Seriously? In the social space, so many of these tools are new and unproven. The first goal should not be big, software fees but collaborating with a big brand and proving that your tool works. Then, big brands can help you improve your product...
Curated Live Tweets from My Closing Keynote at the...
The Future of Customer Experience: Empowering Your Organisation in the Virtual Era http://ow.ly/5n4B5
1 tag
When Will Resumes Die?
At some point, people will be evaluated based on their online brand. At that time, the resume will finally die. I already do this when I evaluate new employees. There is a wealth of information already out. Google search Blog content — great overview of the person’s knowledge and personality Conference presentations / publications on the web (Slideshare, etc.) Community...
Amazing picture of Bono I took from last night's...
I could almost touch him!
1 tag
Most Read Articles I Tweeted Last Week
1 Who Owns Facebook? http://ow.ly/56eCA 2 Cisco To Sell Linksys, WebEx? http://ow.ly/56dfs via@informationweek 3 The Nasty Truth about CEO Pay http://ow.ly/59qPE via @HarvardBiz 4 Do You Know Your Facebook EdgeRank Score? http://ow.ly/59fQ1 via @socialmedia2day 5 The Klout Death Spiral http://ow.ly/59flk via @socialmedia2day 6 9 Surprising...
You Follow Me, I Follow You, and You Dump Me?
Nothing gets me more agitated than the growing trend of people on Twitter who, after I return the favor of following them after they follow me, immediatedly unfollow me. It’s arrogant —> they beleive that they are so good that people just need to get exposed to their tweets and they will never go away It’s rude —> They are basically saying they are better than you...
Is Justin Bieber in your Community?
Companies need to make their employees in their online communities true rockstars like Justin Bieber. Many communities have managers, and sometimes companies have anointed the most active community members as moderators. However, how many of them are truly famous in their space across the web? How many have rabid, obsessive followings? If they tell their followers to view a webinar or read a...
May 2011
3 posts
My Most Popular Tweets Last Week
1 The 3 Types of Readers That Will Visit Your Blog http://ow.ly/50v53 via @bitrebels 2 The Internet Changes Everything — Except Four Things http://ow.ly/54CT3 via @HarvardBiz 3 5 Productivity Tools for the Busy Social Media Manager http://ow.ly/52ol1 via @socialmedia2day 4 Groupon may not sustain its success http://ow.ly/50v9t via @HarvardBiz 5 ...
3 tags
Newt Gingrich Makes the Classic Mistake of Social...
Newt Gingrich used social media to announce his candidacy to appeal to the “youth”.
However, he confused the medium with the message.
Social media by itself does not make anything youthful. It’s just a communication medium that can appeal to any demographic. In fact, 53% of Twitter users and 37% of Facebook users are 35 and over.
It’s how you use the medium and the...
My Most Popular Tweets Last Week
1 http://ow.ly/4RXcs http://gigaom.com/2011/05/10/photo-gallery-ten-…> Ten Android Devices You Didn’t See Coming…Or Did You? http://ow.ly/4RXcs via @gigom 2 http://ow.ly/4STln http://www.betternetworker.com/articles/view/ma…> Interesting advice -> How I Got 170,000+ Twitter Followers in 1 Year http://ow.ly/4STln via @larrywentz 3 ...
April 2011
6 posts
1 tag
The Four Critical "Layers" for Successful Online...
Once you know your strategy and are ready to execute it online, you should look at four “layers” of customer experience. These have existed throughout the history of marketing and sit on top of each other. The innovation in tools over time drove improvements in each layer. I. Content Layer In the beginning, there was content. It’s the layer that forms the basis for all...
My article in Power Solutions magazine on "How to...
http://ow.ly/4IgHI
1 tag
Paris Hilton Test for Social Media Gurus
Source: Agent-X Comics
Most social media gurus, agencies, consultants, etc. add little value to brands.
This is mostly because of their similarity to Paris Hilton in three ways:
1) They are famous for being famous not adding value
They have incredible Klout scores. They have tens of thousands of followers on Twitter. They are on the top of every leaderboard on every gaming platform. They...
1 tag
My article "Beyond the Buzz, Social Media Is a...
3 tags
Online Branded Communities & Social Marketing: The...
Summary of tweets during my panel session at the Community 2.0 conference. http://ow.ly/4u1GN
2 tags
Please Bias My News?
People are starting to complain about how bias the news is nowadays and how the social web has taken away objective news reporting.
Could that be a good thing?
I think back to my lessons in stock portfolio theory from business school. In the olden days with less efficient capital markets, we use to value and invest in massive conglomerates that were in lots of different businesses. We left it to...
March 2011
10 posts
1 tag
Concept Behind Startup "Color" Will Make You Cry...
I recently visited a site that has all the great and cheesy music videos from the 80s.
As I went through them, I actually got a bit choked up. I had not heard many of the songs since the 80s. They immediately made me recall that time and place vividly.
The $41M funded startup Color, which is explained in detail here, allows everyone in a single location to instantly share the photos they are...
Craziest Startup Idea at SXSW that Just Might Work
First of all, I have nothing to do with this startup. I just think it is a cool idea. Have you ever typed a doc in Word and found yourself too lazy to shorten it even though you know it would be much better? Soylent has created a Word plugin to do just that. How is that possible for a machine? Well, it’s not a machine. It’s people! The plugin sends the content out to...
1 tag
Key Takeaways from SXSWi 2011
SXSW Interactive was a great experience overall. It was incredibly motivating and pushed me to reinvent the customer experience at Dell further. Some of the biggest lessons came from the B2C world.Some key takeaways from various SXSW panels below. I will have deeper dive blog posts on the more interesting sessions over the coming weeks Brands are becoming publishers and curators....
Thank You to Everyone who Made Dell Social at...
Thank you to everyone who attended Dell Social at SXSWi! It was a huge success with a good mix of people across the Dell universe and beyond!
2 tags
Is NPS a Good Measure of Social Media Investment?...
The attendees engaged in a healthy debate on this topic with the presenters. Based on the way it was presented, the answer is “No”. However, this does not mean we do not execute NPS surveys in social media. We just need to be clear on what the results mean. The beauty (and difficulty) of NPS is that it encompasses a customer’s entire experience with your company over time from marketing to sales,...
2 tags
Signal Austin 2011 Recap -- "Leveraging the Local...
I had a great time at the Signal Austin event today put on by Federated Media. I loved the format which focuses on one theme (in this case, location). Some of the biggest names in the tech industry and hottest startups in the space attended and only got 10-20 minutes to present. The short time frame forced people to get to the essence of their presentations. The conference was also relatively...
4 tags
My Huffington Post Blog on Going Big and Bold in...
http://ow.ly/49lYF
2 tags
Join me and Dell's social team at SXSWi on Monday,...
We are hosting a party at SXSWi at Moonshine Grill across from the Austin Convention Center where SXSWi is being held on Monday, March 14 at 5PM. RSVP at http://ow.ly/48989 Retweet: @RishiAtDell RSVP now #DellSocial with @Dell’s Social Media Teams at #SXSWi! March 14 @MOONSHINE http://ow.ly/48989
Conan Sends Up the iPad 2 [VIDEO] (via Mashable)
So true! My favorite part is the guy you will buy from no matter what because he had a nondescript accent!http://mashable.com/2011/03/04/team-coco-ipad-2/
4 tags
Oscar Producers Misinformed About Social Media
The Oscars producers tried to use social media to appear more “youthful”. They failed because they confused the medium with the message. Social media by itself does not make anything youthful. It is just a medium of communication. It’s how you use the medium and the content you pump into it that matters. You can use Social Media for all kinds of demographics. 53% of Twitter...
February 2011
5 posts
3 tags
Does Sweet Tweet Density Get You Retweets?
I was recently thinking about how I decide whose tweets I put in the “must read” columns in my social browser (TweetDeck, HooteSuite, etc.) besides the obvious famous people and friends. I think I pick people who have a good “density” of tweets. By this, I mean people whose percentage of total tweets are of high quality. For example, if Person A has 5 good tweets out of...
6 tags
Should We Separate Our Business and Personal...
People try to seperate their business and personal content online by, for example, creating separate business and personal twitter accounts or blogs. However, their business followers easily find their personal content and vice versa. In fact, they seek it. Even on platforms where users decide who sees their content, this is true. On Facebook, I would feel bad if I declined a friend request...
3 tags
What I Learned from Barbie and Ken's Break Up
B2B online marketers can learn a lot from Mattel’s recent Social Media campaign around Barbie and Ken. Barbie and Ken split in 2004. Ken was on a mission to get Barbie back on Valentines Day 2011 and used the power of social media to do so. This included back and forth Tweets between them, online fan voting, and facebook and youtube campaigns. The effort got lots of press and online...
2 tags
My key learnings from the Pepsi Refresh Project...
http://ow.ly/3VEwe
2 tags
My new whitepaper "How to Engage in Social Media :...
How to Engage in Social Media: A Dell Perspective View more documents from Dell Enterprise.