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What Songza Teaches Us about Truly Mobile Apps

I love love love Songza. If you love music, download it now!

Why did we need Songza, when we had Rhapsody, Pandora, Spotify, and iTunes? Who needs another music streaming app?

The genius of Songza is that it truly takes advantage of mobile devices. People interact with their devices continuously and their moods change based on any given time, place, and activity.

Songza got expert music curators to group music based on the exact time, place, activity, and mood of the listener at that moment.

For example, if I am in my morning workout, I can find a playlist grouped by workout type. Playlists are also curated by moods. When I am angry, I love to turn to the “Anger Management” playlist. Time of day matters too. If I am trying to fall sleep, there are several “falling asleep” mixes.

Generally, when we build mobile experiences, we simply try to optimize a web interface for a certain screen format/size. What more can we do to take advantage of the time, place, mood, activity of the user?

Filed under mobile